The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Contribute to the development of promotional strategies
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Monitor a range of internal and external marketing information to inform own work activities Completed |
Evidence:
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Participate in discussions with relevant personnel about marketing and promotional activities Completed |
Evidence:
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Contribute ideas about activities that could be included in promotional strategies Completed |
Evidence:
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Compile information about the potential of media outlets to assist with the development of promotional strategies Completed |
Evidence:
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Maintain documentation related to promotional strategies Completed |
Evidence:
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Undertake promotional activities
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Prepare and distribute promotional materials promptly Completed |
Evidence:
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Present organisation’s identity accurately and confidently to individuals and organisations Completed |
Evidence:
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Assist with promotional activities aimed at a broad range of external stakeholders Completed |
Evidence:
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Maintain a database of industry contacts and sources of industry information Completed |
Evidence:
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Attend industry events and other networking opportunities as required Completed |
Evidence:
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Share knowledge obtained through networking with colleagues to enhance marketing activities Completed |
Evidence:
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Finalise promotional activities
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Monitor and document the results of strategies to test the response of target markets to promotional materials Completed |
Evidence:
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Seek feedback on own work performance and adjust work practices accordingly Completed |
Evidence:
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